zavvie Releases New Midyear Seller Preferences Report

Record-low inventory in markets across the U.S. made it easy to sell a home in the first half of 2021 — but increasingly harder to find and buy one. That made moving tricky for the 70% of sellers who also needed to buy a home.
Fortunately, new ways of selling and buying are meeting consumer needs in the difficult market. “Power Buyer” companies offer services that enable consumers to buy their new house before selling their current home. And, cash offers from iBuyer companies became stronger than ever and increasingly available.
A new midyear zavvie Seller Preferences Report details the explosive growth of Power Buyers and several other new selling solutions available to homeowners throughout the U.S. between January and June 2021.
Released today by zavvie, a brokerage-branded marketplace connecting brokers and their clients with Verified Buyers, the report also details that iBuyers are back. In Q1 2021 they exceeded their pre-pandemic levels one year ago by 21%. And in Q2 2021, iBuyer purchases rocketed to nearly double their Q1 2021 total.
But the biggest trend is the rapidly growing influence of Power Buyers (a term coined by real estate tech strategist Mike DelPrete). Power Buyers provide homeowners with “buy before you sell,” “sale leaseback” and “cash offers” services. Power Buyer firms include EasyKnock, Homeward, Knock and Ribbon.
The new zavvie report found that in the first half of this year, more sellers than ever utilized the services offered by a range of companies that are fundamentally changing how residential real estate works.
Stefan Peterson, zavvie Chief Data Officer and Co-Founder, explains the impact on the typical consumer. “A Denver buyer with a traditional mortgage and a loan contingency had to make offers on an average of seven homes before winning the day,” Peterson said. “Homebuyers with all cash averaged just 1.1 submissions before getting their offers accepted. Power Buyers give homeowners a massive advantage in today’s marketplace,” he added.
The zavvie Seller Preferences Report is the only ongoing review of its kind for every selling solution available to homeowners throughout the U.S. The report looks specifically at activity among iBuyers and the increasing influence of Power Buyers nationwide. It examines offer strength, offer acceptance rates, service fees, market availability, buy boxes, average concessions, and time to close for selling solution providers.
The zavvie Seller Preferences Report 2021 highlights:
The complete zavvie Seller Preferences Report is available for free at zavvie.com/seller-preferences.
About zavvie
zavvie is a brokerage-branded marketplace that connects broker-agents and their clients with Verified Buyers on new ways to buy and sell homes while keeping agents at the center of the transaction. Over 60,000 real estate agents in 47 states leverage zavvie’s platform to serve their clients better. zavvie gives modern brokerages and agents all they need to thrive in today’s evolving real estate landscape: easy-to-use tools, technology, training, marketing, and strategy. Discover more at zavvie.com.
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Media Contact:
Kevin Hawkins | zavvie
206-866-1220 | kevin@wavgroup.com
Source: zavvie