Wood’s Role Solving the Industry’s Carbon Challenge and Expansion of SLB’s Education Offerings Highlighted in SLB Q1 Report

The Softwood Lumber Board (SLB) recently published its 2021 Q1 Report, which recaps the SLB’s progress in growing incremental demand for the softwood lumber industry. Since its inception, the SLB has promoted wood’s sustainability credentials and is, in partnership with its funded programs — the American Wood Council (AWC), Think Wood, and WoodWorks, aggressively working to communicate and to amplify wood’s environmental benefits with science and verified research.
“It is critical for building design and construction professionals, developers, and their clients to understand wood’s role as a leading climate solution,” explained Cees de Jager, SLB President and CEO. “Forest products offer a meaningful and measurable solution to reducing the environmental footprint of the built environment and helping convert the construction sector from a carbon emitter to a carbon sink. The SLB and its programs will continue to leverage the opportunity to expand our market share by promoting the compelling value proposition lumber-based building systems offer.”
Highlights from Q1 include:
The SLB continues to support specifier education as a key investment to enable the expanded use of softwood lumber products. The SLB is now expanding its education program to include postsecondary and graduate programs in its outreach to help design and building professionals, developers, and contractors discover offerings, reach new audiences, and seed innovation.
In partnership with the Association of Collegiate Schools of Architecture (ACSA), the SLB is excited to launch several architecture-focused programs, including Timber in the City: Urban Habitats Competition and the Timber Education Prize.
Additionally, the SLB is continuing to focus on the Wood Institute, which was launched in July 2020, by adding course content daily and nurturing users to develop leads for potential project conversions. With the SLB’s growing portfolio of education offerings, Simon Hyoun recently joined the SLB team as the Senior Director of Education, Events, and Communications. Hyoun spent the last 17 years with Zonda (formerly Hanley Wood), where he led marketing, client services, and editorial development efforts.
For more information on the SLB’s impact and strategy for the remainder of 2021, download the full 2021 Q1 Report.
About the Softwood Lumber Board:
The Softwood Lumber Board (SLB) is an industry-funded initiative established to promote the benefits and uses of softwood lumber products in outdoor, residential, and non-residential construction and to increase demand for appearance and softwood lumber products. Through strategic investments in pro-wood communications, standards development, design and engineering assistance, research, demonstrations, and partnerships, the organization seeks to make softwood lumber the preferred material choice from both an economic and environmental standpoint.
For more information about the Softwood Lumber Board, visit www.softwoodlumberboard.org.
Media Contact:Ryan FlomSoftwood Lumber Board971-339-4934info@softwoodlumberboard.org
Source: The Softwood Lumber Board