With PressRelease.com, Small Businesses Can Leverage News and Announcements to Make Media Headlines

When it comes to gaining publicity, small businesses are often at a disadvantage against larger entities with more marketing resources. With press release distribution through PressRelease.com, small businesses can earn headlines of their own by sharing important news, events, and other goings-on within the company to connect with journalists and the public.
“It’s important for small businesses to use what’s at their disposal to gain some media attention for themselves,” says Erik Rohrmann, COO at PressRelease.com. “Finding a newsworthy angle around what is seemingly mundane company news can help get people interested in a business and any projects or news they have going on.”
For smaller businesses, local coverage can sometimes have a greater impact than national coverage. Being as targeted as possible with pitching, news, and potential audience will help lead businesses to their greatest chances of success when it comes to gaining media coverage.
Acquiring coverage in media, whether in newspapers, magazines, or digital, can have a huge impact on a business’s ability to establish authority, build credibility and gain influence. Journalists receive dozens, if not hundreds of pitches a day from people who are looking for features to gain publicity for their organization. For business leaders, it’s critical to understand the publication and journalists they’re pitching to by brainstorming a newsworthy angle that aligns with the stories they would normally cover.
With strategic press release distribution, businesses can use news, events, and other exciting initiatives to build buzz around their brand and connect with new people and media professionals.
PressRelease.com helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit PressRelease.com.
About PressRelease.com
PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
Contact Information:
Media Relations
Office: 800-998-2927
Source: PressRelease.com