Why People Tend to Buy More Than One Product When Shopping on a Smart Vending Machine

A lot of people have tried the “Grab and Go” shopping experience on a smart vending machine: swipe the card to open the door, take the products just like from the fridge at home, then you are free to go, the checkout is totally automatic. No need to bend over to take products from the pick-up box, no lines, quicker and smoother. Since invented in 2017, SandStar Smart Kiosks has brought this kind of convenient shopping experience to a lot of people, through cooperate with some top retail brands.
While people pay high attention to the technology embodied by the product, the logic behind the popularity of the smart vending machine is easy to be ignored: it is favored by the retailers not only because it applies the most cutting-edge technology but also because it brings tremendous commercial value to them.
When purchasing from a traditional vending machine, consumers won’t be able to touch the products before payment. Under this condition, people will behave rationally, most of them will choose only one product he/she wants most.
When the products become touchable, just like shopping on a SandStar smart kiosk, things go differently. Compared with the traditional vending machine, SandStar Smart Kiosks enable people to take before paying; that’s to say, consumers are able to open the door to choose the items they want. Under this condition, people can see and touch more details of the products, the material of packages, see the producing date, etc. This will give them more time to think and their shopping journey will end with buying more than one product.
In a real case in Japan, a client told SandStar among the orders placed for traditional vending machines, 90% of them have only one item included, only 10% of people bought more than one; when the SandStar Smart Kiosks were put into use, 40% would purchase more than one item. It shows that SandStar Smart Kiosks do increase the purchase intention and boost sales up by 130%.
Leveraging Computer Vision as core technology, the SandStar Smart Kiosks represent the combination of technology trend and industry demand. Till 2021, more than 25 Fortune 500 companies like Unilever, Coca-Cola, HMSHost have chosen SandStar Smart Kiosk to help them expand the business landscape. In the near future, you will find the smart kiosk at the airports, the gyms, the offices, the lobbies of apartments. The renowned companies have demonstrated a stronger desire to use cutting-edge technologies to empower their operations.
Source: SandStar