Why E-Commerce Enterprises Are Adopting Apple Business Chat

iQuanti: Nowadays, more people worldwide access the internet through their phone than any other way. According to StatCounter, mobile internet usage first overtook desktop use in 2017, and now 56% of all internet use is through a mobile device. That means any e-commerce brand that isn’t catering to mobile shopping is missing out on a potential majority of their customers.
Adding Apple Business Chat into e-commerce customer journeys makes it easier to get support questions answered and make purchases seamlessly. Making the most out of Apple Business Chat can help make for a more intuitive purchasing experience for every customer with an iPhone. 
What is Apple Business Chat?
Apple Business Chat allows consumers and businesses to connect directly through iMessage. After discovering a business by searching via Safari, Maps, Spotlight or more, a message icon will appear next to the options to call or visit the company’s website. With the tap of a button, customers are able to access the 24/7 Apple Business Chat experience, with the same look and feel as person-to-person iMessages, just more powerful. 
It’s more powerful because from this chat, customers can schedule and cancel appointments, get more information, and make purchases directly via Apple Pay. Apple Business Chat also has the benefit of being able to respond to messages when and where the customer wants, just like normal messaging.
Benefits of Apple Business Chat for E-commerce
While Apple Business Chat is revolutionary for customers, it can also make a huge difference in how e-commerce brands operate. 
Retailers Currently using Apple Business Chat
Since Apple Business Chat debuted in 2018, it has been adopted by leading e-commerce brands as well as traditional brick-and-mortar companies expanding their online offerings. Some brands that have adopted the messaging tool include the e-commerce giant Shopify, as well as Overstock.com and Freshly, while traditional retailers ranging from Burberry and West Elm to Best Buy and Home Depot have also taken advantage of Apple Business Chat.
Brands that are high end or mass market, and tech-forward or brick and mortar, can all benefit from adopting Apple Business Chat — the key is to ensure that your brand’s voice and goals are carried throughout the chat responses.
Source: iQuanti, Inc.