What’s the Difference Between a Press Release and a Media Advisory? Newswire Explains

For more than a decade, Newswire, an industry leader in press release distribution services, has been working with its clients to empower the Earned Media Advantage. Two integral pieces of its continued success are press releases and media advisories. 
“Press releases and media advisories serve unique purposes but are united by their core goal of generating awareness,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Over the years, we’ve found success by leveraging both to capture the attention of our clients’ target audiences and the media.”
To understand the value, it’s important to understand the differences between a press release and a media advisory.
A press release is a compelling and concise news story that’s typically written by a public relations professional and distributed to targeted media sources to announce something newsworthy. 
The goal of a press release is to secure coverage from relevant publications and stay in front of a company’s target audience. 
A media advisory, on the other hand, is essentially a one-page invitation to the press to attend an event you’re hosting and includes the most important details of the event. Media advisories are a great marketing vehicle to use to generate a buzz around an event and encourage the media and journalists from relevant publications to attend as well. 
“The purpose, length, timing, and audience are all slightly different as well, and understanding how each can be used to build awareness is crucial,” Terenzio added. “Our team of experts works alongside our clients to create newsworthy press releases and media advisories to distribute the right message to the right audience at the right time.”
To learn more about how Newswire’s integrated solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com
Source: Newswire