What’s the Best Way to Reach Journalists? Newswire Shares 4 Tips

Research from Fractl reported that 46.5% of journalists receive at least 11 pitches a day. 
With an influx of pitches and a 24/7 news cycle, journalists are busy and inundated with information. 
It’s for this reason, among many, businesses need to take a strategic approach when identifying and reaching out to targeted media contacts. 
Newswire, an industry-leading press release distribution platform, pairs its robust SaaS technology with the experience of its media and marketing experts to connect with journalists to secure earned media opportunities for its clients that build brand awareness and improve their online presence.
A major component of Newswire’s approach to press release distribution is refined media outreach which empowers the Earned Media Advantage. 
“Capturing the attention of a journalist takes skill and experience,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Our team understands what it takes to identify a newsworthy angle and deliver a pitch in a way that piques a journalist’s interest.”
There are steps a company can take to properly research and select relevant journalists to reach out to. They include:
“We understand it’s easier said than done, and that’s why we’re here to support small to midsize companies that simply don’t have the bandwidth or the necessary resources to perform targeted outreach on a consistent basis,” noted Terenzio. 
Newswire’s Media Database provides its clients with access to regional and international contacts to effectively customize lists for hyper-focused targeting and reach to:
Visit newswire.com today and learn more about how Newswire’s integrated solutions are helping other institutions grow their audience, expand their reach, and implement an effective go-to-market strategy.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766
Email: charlie@newswire.com
Source: Newswire.com