2020 was a year of the global crazy ride for all businesses in the world. Some companies have been transformed, some have disappeared and some have strived to survive. But Viewst has made it to be their first startup year whatever.
What is Viewst all about?
Viewst is a woman-led startup. It was founded by Victoria Duben. She has been with Investment Banking for nine years as an international funds sales, trader and portfolio manager. Then she decided to switch to her own startup. In 2017, Victoria founded Profit Button (a new kind of rich media banner), the project has grown to eight countries on three continents in two years. In 2019, she founded the Viewst startup.
Viewst is a marketing automation tool to create banners for all kinds of ad networks in minutes using numerous templates, animation tools, and free assets, etc. It is a one-stop-shop to automate ads production, collaborate and manage costs.
Viewst was built to help marketers, marketing agencies and designers as well to make the whole ads production process 10x faster and 10x cheaper while maintaining a professional level of performance.
The first version was launched in April 2020. During a year, the team shipped some of the killing features, namely smart resize, to create different sizes from one master banner, team access to collaborate, background removal and lots of other essential improvements.
What are the outcomes of the first operating year?
All funds were invested in product development, but the outcomes are incredible, taking into account the almost zero marketing budget.
Key results of the first year:
Plans for 2021
Viewst’s ambitious team strives for improving its achievements in the upcoming year. The key objectives for 2021 are:
“We believe that introducing automation and collaboration into the creative sphere is the most important element relating to ad success, while the latter is the most required revenue driver for today’s businesses. Viewst’s team has reached the point where we got inquiries from the top VCs and are ready to boost the growth this year,” said Victoria Duben, Founder/ CEO Viewst.