The Influencer Marketing Factory’s Survey: Gen Z & Millennials Social Commerce Habits

Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest and Facebook.
The Influencer Marketing Factory completed a survey that studied the U.S. market to date over this emerging trend. Our survey was focused on Gen Z and Millennial shoppers, and understanding their preferences when it comes to social media, shopping, and their overall consumer behavior. 
After analyzing our results, we narrowed down three main findings. Which include:
Learn more about our findings on social commerce and more insights about this topic by downloading our free Status of Social Commerce Report and on our dedicated infographic.
About The Influencer Marketing Factory:
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Contact: Amy CollinsCompany: The Influencer Marketing FactoryPhone: (800) 469-9753Email: hello@theinfluencermarketingfactory.comWeb:
Source: The Influencer Marketing Factory