StereoType Launches Its First Gender-Free Capsule Collection for Kids

StereoType, a new gender-free, style-forward children’s clothing company, today announced the launch of its first capsule collection. Designed to celebrate kids’ individuality and freedom of expression by blending traditional ideas of boys and girls wear, StereoType’s first capsule collection is gender-free, seasonless, eco-conscious and features fun and comfortable daily staples including t-shirts, blazers, hoodies, leggings, sweats, active skirts, hero skirt-capes, baseball hats and beanies. 
Launched  in 2020 by San Francisco-based designer Elizabeth Brunner, StereoType combines elements of style, design and comfort to promote creativity, individuality and freedom of expression for kids. Inspired by Elizabeth’s boy-girl twins, who have been blending their wardrobes since a young age, and creating a “free for all” style, StereoType’s blended fashion collection was created to break the rules of gendered clothing and inspire authenticity and freedom of self-expression. Blended fashion takes the best from traditional boy and girl styles and mixes the pieces together to create outfits that are creative, fun and inspire authentic self-expression. StereoType’s mission is to celebrate children’s fashion and to advocate for individuality of all humans, especially the small ones.
“My mission with StereoType is to inspire kids (and adults) to express themselves authentically by dressing in ways that make them feel really good about themselves,” said Elizabeth Brunner, founder of StereoType. “StereoType’s first capsule collection is a celebration of both boys and girls wear inspired by my own boy-girl twins. I am excited  to see the collection launch just in time for the back-to-school season and look forward to continuing to empower all kids to be creative, have fun and fully express themselves through the clothes they wear.”
The following pieces are featured in StereoType’s first capsule collection: Boombox Blazer, Sweet Sweats, Stereo Gold-Tipped Zip Hoodie, Stereo Leggings, Boombox Beanie, Boombox Baseball Cap and T-Shirts. The Active Pant, Athletic Skirt and Hero Skirt-Cape will be launching in September. 
For more information about StereoType, please visit www.stereotypekids.com and follow the brand on social media including Instagram, Facebook, TikTok and Pinterest.
About StereoType
StereoType is a gender-free, style-forward collection for kids designed with a mission to celebrate individuality and freedom of self-expression by blending traditional ideas of boys’ and girls’ wear. Founded by San Francisco-based designer Elizabeth Brunner and launched in November 2020, StereoType is inspired by her boy-girl twins and their journey of self-expression by combining their wardrobes together to create their own unique styles. For more information, visit: www.stereotypekids.com. 
Source: StereoType