StayinFront Enhances RAO Suite with Innovative Dynamic Routing Tool to Optimize Field Force Visit Planning

StayinFront, a global leader of mobile, cloud-based field force solutions and EPoS analytics for the consumer goods industry, announces its latest feature, StayinFront Dynamic Routing, an integrated field force scheduling optimization solution.

StayinFront Dynamic Routing is an intelligent visit schedule generation tool that directs reps to the right store, at the right time, helping consumer goods companies maximize their return on investment from the field force’s activities.

“StayinFront Dynamic Routing uses a selection of measures to identify high-value clusters within each territory. These clusters are the basis for a visit plan that maximizes value and minimizes drive time, making StayinFront Dynamic Routing a significant advancement over other “dynamic” routing systems,” commented Andrew Quinn, Vice President of Research and Development, StayinFront. The Dynamic Routing Rules engine allows market, region, and demographic refinement through seamless integration with StayinFront TouchCG® ensuring in-field adoption.

“This new module continues StayinFront’s commitment to releasing emerging technology to assist our clients to improve field force effectiveness with Retail Activity Optimization tools,” said Ken Arbadji, Vice President Sales, North America, StayinFront. “With integration to other StayinFront solutions including 20:20 RDI EPoS analytics and StayinFront Insight, we can apply all available data to target the right stores at the right time, increasing field force effectiveness and enabling our clients to Do More, Know More and Sell More.”

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, and New Zealand. Through its 20:20 Retail Data Insight subsidiary, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit