Sports ETA and Threshold 360 Announce Strategic Partnership to Expand Sports Tourism Discovery Options

Sports ETA, the trade association for the U.S. sports events and tourism industry, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a strategic partnership to help enhance marketing programs that increase the visibility through the usage of virtual tours in the sports events and tourism industry.
Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic content for sports and events tourism destinations, sports industry partner’s facilities and event owners. The quickly growing availability of Threshold Virtual Tours will support Sports ETA members in the expansion of their existing digital efforts, providing a new kind of interactive content to help drive online sports and event bookings.  
“We’re excited to partner with the leading trade association in the sports events and tourism industry,” said Daniel Kraus, CEO of Threshold 360. “Sports ETA will be an invaluable partner for us in helping deliver the best of sports destination experiences online and provide options in a market where visual understanding of sports facilities and related hospitality options is more important than ever.”
“Virtual tours are becoming an important tool in the growth of Sports Tourism bookings,” said Al Kidd, CEO & President of Sports ETA. “This partnership helps underline our commitment to accelerating the recovery of the market, and driving into new areas that help our customers generate new business as efficiently as possible.” In addition, by combining the Threshold 360 virtual product inside our Playeasy platform, you will increase your exposure and differentiate your business development, taking your marketing to the next level.”
The Sports ETA / Threshold virtual tour package is immediately available. For more information please visit
Source: Threshold 360