SNS Launches First DIY Products for Use at Home While Expanding Support for Nail & Beauty Professionals

SNS Nails launched consumer-friendly nail products including dip powders, dip essentials, and nail accessories. The new consumer products are designed for safe and easy use at home by “DIY” nail enthusiasts. At the center of the line, SNS introduces two dip powder nail kits, one for colors and one for French manicures. Each kit comes with detailed instructions, backed by online video guides. The bases and sealers for consumer use are even gentler and more natural in formulation than SNS’s professional versions. For color choices, consumers are offered a curated selection of the 100 most popular SNS hues, all crafted by the company’s “Color Genius” design team. Individual products to complement the kits are offered in smaller, consumer-friendly sizes.
SNS has launched the new line in response to unexpected demand from DIY enthusiasts, who have flocked to a website originally designed for professionals. Along with the new launch, the SNS site has now been completely overhauled. There is a new section devoted to the limited range of consumer products, and a separate area exclusively serving salons and professionals.
SNS’s commitment to its professional customers is unwavering, and the new consumer line is positioned to enhance their business. Company founder Joe Nguyen explained how professionals will benefit from the DIY launch: “With these new products, consumers will become more involved in the SNS brand. Furthermore, at our new website, they will see numerous professional nail products and colors they can only enjoy by visiting a salon. This will increase demand for professional SNS services.”
The company’s leadership in the professional market has been celebrated three years in a row by the 60,000 readers of Nailpro, the industry’s top magazine for salon owners and nail technicians. They named SNS the Best Dip Powder System in 2018, 2019 and 2020. Meanwhile, SNS is developing exciting new products exclusively for professional use, expanding on its successful innovations such as Air Ombre and DOLO, winner of Nailpro’s Best New Product award in 2020. At the same time, the company continues to focus on providing the nail industry’s highest quality professional training in dip services, both live and online.
SNS CEO Steven Nguyen said: “This DIY product launch is an exciting new step for SNS as we continue to grow our brand. Our passion is to promote healthful beauty in the nail industry, and to make lovely, healthy nails a real possibility for every woman.”
SNS (Signature Nail Systems) is a Florida-based manufacturer of healthy nail products that are distributed worldwide. 
Contact: Monte Taylor, monte@snsnails.com
Source: SNS Nails