Smart Baking Company makes 2020 Inc. 5000

Smart Baking Company, a pioneer in the health food industry, has once again been celebrated for its outstanding growth—with an impressive place on the list of the country’s fastest growing private companies.

Smart Baking Company came in at No. 252 on the Inc. 5000 list, which was published today. The Sanford, Fla., company reported 1,754 percent growth over the past three years, with more than $8 million in revenue in 2019.

“The Inc. 5000 has long shone a spotlight on some of the most successful up-and-coming and well-established brands in the U.S.,” said Harvey Heuvel, Smart Baking Company’s co-founder and CEO. “We are incredibly proud and honored to count ourselves among the companies on this prestigious list because of the hard work of our employees and the support of our fans.”

This is not the first time Smart Baking Company has been recognized for its strong growth. The company was founded in 2015 with the mission of showing people that healthy food can also be delicious. It has since gained rapid traction with people looking for gluten-free, keto-friendly, diabetic-friendly, low carb and healthy products.

The company topped the Orlando Business Journal’s 2019 list of the 50 fastest growing companies in Central Florida. It was also named to GrowFL’s 2019 list of top Florida companies to watch.

The company recently broadened its reach with the introduction of a new product—the Smartmuf’n™—which offers consumers a low-carb, healthy start to the day or anytime snack. Additionally, the company debuted the Apple Cinnamon Smartmuf’n™, which contains elderberry extract for added immune health.

Smart Baking Company continues to innovate its product lines with planned new flavors and products. It also continues to expand its facilities and reach in major retailers.

The Inc. 5000 has been celebrating the fastest growing private companies with its list since 1982. The list takes into account revenue growth over a three-year period. It has featured both household names and companies that have gone on to be entrepreneurial success stories.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” said Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

To see the entire list, visit To learn more about Smart Baking Company, visit

About Smart Baking Company
Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes®, Smartmuf’ns™ and Smartbuns® are made from a proprietary blend of fiber, protein and water, providing a great source of vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the first FDA-approved designation of “healthy cake.” Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call 407.993.6300.

Media contact
Lauren Sedam
Wellons Communications