Small Businesses Are Announcing Better Wages, Perks and Benefits to Overcome the 2021 Labor Shortage

Attracting and retaining talent are among the most significant challenges for recruiters in 2021. The pandemic has changed the landscape when it comes to employment, and small businesses especially must get creative when it comes to hiring. A number of organizations are turning to, utilizing their comprehensive press release distribution services to announce better perks and benefits in the hopes of attracting new employees. 
“Businesses across nearly every industry are facing challenges when it comes to finding and holding on to great candidates,” says Erik Rohrmann, COO at “For small businesses, some just don’t have the resources or bandwidth to respond to the increased demand for talent. It’s going to be essential for smaller businesses to get creative with perks or benefits while still ensuring diversity and inclusion within their organization.”
Among the biggest challenges small businesses face is competing against larger organizations that have the resources to offer more attractive wages, perks and benefits. Small businesses can overcome these and similar challenges in a number of ways. Some offer a clear and quick pathway to management for exceptional talent. Others take a stance on a critical issue like climate change, diversity, or any number of other social issues to attract like-minded candidates who want to be a part of the solution. Remote work, too, is being touted as a benefit for potential employees, as the pandemic has proven that productivity and efficiency don’t have to take a hit when employees aren’t on site.
With strategic press release distribution, small businesses can explore new ways to attract much-needed help and new talent to help grow their organization in the coming years and meet the new demands within the market. helps CEOs and business leaders improve their targeting and reach through its budget-friendly press release distribution services. To learn more about how to create newfound value through press release content, visit
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