SimpleRetail by Applexus Technologies Listed in the Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications

SimpleRetail by Applexus Technologies is named as a Representative Vendor in the January 2021 Gartner Market Guide for Retail Unified Price, Promotion, and Markdown Optimization Applications. The new guide explains the importance as to “why AI-driven, unified price optimization solutions are required to strategically price for unified retail commerce as well as to help retail CIOs identify providers in this market.” 
An AI-powered digital store and consumer experience platform, SimpleRetail is driving the future of retail through helping retailers deliver superior shopping experiences while building efficiencies across multiple channels. SimpleRetail is uniquely positioned to address evolving retail challenges as businesses integrate brick-and-mortar stores with their digital retail stores and e-commerce.
“We at Applexus developed SimpleRetail as a unified retail platform that would bridge the gap between brick-and-mortar stores and digital retail for our clients in the consumer goods, fashion, and retail segments,” said Chris Couch, Vice President and General Manager, Applexus Technologies. “The COVID-19 pandemic underlined the need for such a technology solution to give customers the sense of security they seek without compromising on the joy that a shopping experience can spark.”
SimpleRetail is available for online purchase on SAP® Store, the digital marketplace for SAP partner offerings and it delivers:
•    Seamless, omnichannel consumer experience•    AI-enabled supply chain efficiencies•    Improved revenue and profitability•    Quick deployment and easy implementation•    Modular approach to gain competitive edge•    Data & insights to improve operational efficiency and drive sales
For more information about SimpleRetail, visit or watch our latest explainer video. 
Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications, Robert Hetu, 6 January 2021
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About ApplexusApplexus is an SAP Gold Partner and a global technology leader in business consulting and SAP services. Our vision of enabling innovation in business through technology, coupled with our core values of customer first, innovation and leading with principles propels us to develop products tailor-made to our customer’s needs and capable of achieving and/or surpassing their expectations. Headquartered in Seattle, Washington, Applexus operates out of centers in USA, Canada, the United Kingdom, the Middle East, and India. Please visit for more information. 
Source: Applexus Technologies