SAXX Selects StrategyBox Platform to Increase ROI of Influencer Campaigns

StrategyBox, the world’s fastest-growing customer journey mapping platform, is proud to announce that it has been selected by SAXX Underwear Co. Ltd. to maximize revenue from influencer campaigns. The StrategyBox platform helps businesses understand how marketing drives sales, then, using AI, what to do next to drive up results. 
Shawna Olsten, VP Brand Marketing, SAXX, said, “Our mission at SAXX is to support men in stepping outside their comfort zone to drive positive change. In doing so, our brand team is always pushing the envelope with creative campaigns designed to grow our community. The challenge all marketers are being called to in 2021 is to deliver these creative campaigns that cut through the noise while driving clear results in terms of sales revenue. StrategyBox is the solution we have been searching for to help our team do its best work and know where to focus to drive up sales.”
Aaron Vidas, founder and CEO, StrategyBox, said, “By 2022, brands are expected to have spent $15 billion on Instagram influencer campaigns (Mediakix). As marketers, we know intuitively that influencer campaigns drive revenue, but that’s not enough for the CFO. With economic uncertainty still lingering due to the global pandemic, marketers need to ensure every marketing dollar is invested in the right place and communicate results in clear financial terms to maintain the support of the C-Suite. StrategyBox gives retail marketing executives a clear view of how their influencer campaigns drive sales so they can show the C-Level clear return on ad spend to maintain and expand budget in the future. We’re thrilled to be working with SAXX.” 
About SAXX Underwear Co. Ltd.
SAXX is challenging everyday discomfort with men’s underwear that truly revolutionized the industry. SAXX underwear keeps guys comfortable, confident and ready for action in any situation, thanks in part to its BallPark Pouch™ − a patented 3D hammock-shaped pouch that keeps everything in place for chafe-free support. The brand is one of the fastest-growing men’s underwear companies in North America and is poised for growth beyond the underwear market, as it incorporates its BallPark Pouch™ technology into other categories such as activewear, sleepwear and swimwear. For more information, visit or follow SAXX on social at @saxxunderwear.
About StrategyBox
StrategyBox is the world’s fastest-growing customer journey mapping platform with offices in Vancouver, Canada, and London, England. The platform integrates with over 150 of the most trusted marketing, sales and customer success platforms, saving thousands of hours annually by automating reporting in one live, simple and secure platform, then, using cutting-edge AI, provides recommendations on what to do next to drive up sales and drive down costs. For more information, visit
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Source: StrategyBox Growth Partners Inc