Ryan LaMirand Selected as New President and CEO of Helm

Helm, a marketing services company, is excited to announce that Ryan LaMirand has been selected as the new president and CEO of Helm. LaMirand joined in late 2022 to accelerate Helm into its next phase of growth. He succeeds Tanvir Arfi, Chairman of Helm, founder and CEO of Banyan Technologies Group, who was serving as CEO and interim president during 2022.
“I’m excited and honored to take the wheel at Helm; to lead our incredible team to our next phase of growth. My experience scaling PrizeLogic and driving consumer/partner engagement, combined with Helms’ industry-leading brand amplification capabilities, will take Helm to the next level. At Helm, our solutions directly drive client revenues and amplify their brands. We are privileged to work with many of the world’s biggest brands and make a difference for them every day. We have some exciting opportunities ahead as we show you every day how your brand is our passion.”
LaMirand is an experienced Private Equity Executive and CEO who has spent the past four years leading PrizeLogic, an incentivized engagement company specializing in promotions, rebates, loyalty, and customer data management to successful growth and exit. Prior to PrizeLogic, LaMirand served as vice president of global partner development for Acxiom and led the company’s programmatic partner ecosystem and data-as-a-service partners to advance global data-driven marketing and advertising. He has also consulted with and led the start-up, growth, and optimization of digital and high-tech businesses. 
For more information about Helm and its services, visit www.helm.com.
About Helm
Headquartered in Plymouth, Helm has been helping brands enhance their appeal and inspire loyalty through our evolving set of unique, customizable, and client-focused services. Helm develops brand marketing and merchandise programs, rewards and incentive programs, full supply chain services and retail network solutions. Working with some of the world’s largest brands, Helm has developed an innovative approach to solution development. Our advanced business intelligence, combined with our leading-edge technologies, creates a comprehensive approach to custom business services and solutions.
Helm, your brand is our passion. 
Source: Helm