Report: 67% of Americans Shop on Amazon for Holiday Gifts — But Consumers Prefer to Shop for Branded Gifts on

Today, Jungle Scout, the leading all-in-one platform for selling on Amazon, released its Q4 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers that reveals how Americans flock to Amazon for holiday gift purchases but, more often, search for brand-name gifts on
Key insights include:
Four out of five consumers shop online for holiday gifts, and most shop on Amazon
More holiday shoppers search for specific brands on than on Amazon
55% of U.S. consumers look forward to ‘treating themselves’ in 2022
“Consumers have come to rely on online shopping for some of their most important purchases, like holiday gifts. Keeping that in mind, we can expect American shoppers to turn to retailers like Amazon and as they shop for the products that complement the lifestyle changes, leisure activities, and travel they plan to pursue in 2022,” says Greg Mercer, founder and CEO of Jungle Scout. 
Other insights from the report include:
About the Report
Between Oct. 8-9, 2021, Jungle Scout conducted an anonymous survey among a panel of 1,007 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.
About Jungle Scout
Jungle Scout is the leading all-in-one platform for selling on Amazon, supporting nearly $22 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.
Media Contact
Molly Burke
Source: Jungle Scout