Report: 56% of American Consumers Are Living Paycheck to Paycheck

Today, Jungle Scout, the leading all-in-one platform for selling on Amazon, released its new quarterly Consumer Trends Report, which explores how U.S. consumers have shifted their spending habits, particularly in a pandemic economy.
Key insights in Jungle Scout’s Q1 Consumer Trends Report reveal:
“As American consumers have largely remained inside and socially distant during the past year, they’ve become increasingly comfortable with and dependent on online shopping,” said Greg Mercer, Founder and CEO of Jungle Scout. “But consumers have also leveraged online shopping and emerging technology to help ease the financial strain the pandemic has caused for so many of them, as well.”
Q1 2021 Trends: 
About the Report
Jungle Scout’s Consumer Trends Report is a quarterly study of 1,000 U.S. consumers which explores how spending behaviors and preferences change over time and due to current events. The survey ran from Jan. 26-29, 2021, and assessed consumer behaviors from Q4 (October-December 2020) and Q1 2021 (January-March 2021).
About Jungle ScoutJungle Scout is the leading all-in-one platform for selling on Amazon, supporting more than $8 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas and supports 10 global Amazon marketplaces.
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Leslie Termuhlen
Public Relations Strategist
Source: Jungle Scout