Report: 34% of Amazon Sellers Are Increasing Advertising Spend on Amazon in 2021

Jungle Scout, the leading all-in-one platform for Amazon sellers, today released its 2021 Amazon Advertising Report, which analyzes data from more than 560,000 ad campaigns and 3,500 brands, agencies, and third-party sellers advertising on Amazon to examine Amazon’s booming advertising business. The report reveals that a significant majority of brands opt to advertise their products on Amazon, and one in three are increasing their ad investments in 2021. 
Key insights from the 2021 Amazon Advertising Report include:
“Advertising has become an imperative aspect of running a business on Amazon,” said Connor Folley, Vice President of Jungle Scout and co-founder of Amazon advertising analytics platform Downstream. “Amazon makes it much easier to attribute a company’s advertising spend to actual conversions — easier than other large advertisers, such as Facebook or Google. Additionally, brands on Amazon can take advantage of the rising popularity of Amazon as a product search engine in order to get more eyes on their products.”
About the Report
Findings in the Amazon Advertising Report are based on Jungle Scout’s ecommerce data collected between March 2018 and February 2021 across 14 global marketplaces. It references 3,500 distinct products/brands and 560,000 unique Amazon advertising campaigns across all key ad media. 
About Jungle Scout
Jungle Scout is the leading all-in-one platform for selling on Amazon, supporting more than $8 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces. Read more at www.junglescout.com.
Media Contact:
Leslie Termuhlen    
press@junglescout.com
PR Strategist
513-600-3353
Source: Jungle Scout