Encourages Data-Driven Decision-Making Through Analytics, a longtime provider of simple and affordable press release distribution services, is showcasing customers’ ability to track the reach and effectiveness of each press release they publish via a concise analytics report to hone in on the best messaging to connect with their audiences. The increased role of data science is leading more business leaders to become aware of the numbers and relevant key performance indicators of their campaigns.
“A growing number of entrepreneurs and business leaders are growing more tech-centric, incorporating key numbers into their decision-making,” says Erik Rohrmann, COO at “Having accurate measurements and tracking relevant KPIs can ensure that the return on investment is where it needs to be.” offers detailed reporting and analytics with each release, providing a starting point for customers to determine which factors are the most effective in their campaigns. With multiple releases and additional data, companies can compare and contrast the numbers and use it to test new messaging, which in turn yields more data for companies to get even more precise with their targeting and messaging. Increased reach and more engagement provide better results and a clear direction to what is resonating within a specific industry. connects customers with media professionals, as well as local, state and national audiences through simple and affordable wire distribution. Clients can get their content published to prominent business networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit
About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
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PressRelease.comMedia RelationsOffice: 800-998-2927