Playeasy and Threshold 360 Announce Partnership to Further Grow Sports Tourism

Playeasy, the digital platform that connects event organizers, athletic facilities, and sports destinations across the country, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a new partnership to help support and accelerate the recovery of the Sports Events & Tourism industry.
The new partnership connects Playeasy’s online marketing, lead generation and networking software platform to Threshold’s extensive library of virtual tours. Playeasy will natively support Threshold Virtual Tours on its platform, providing a clearer, deeper perspective of sports venues and related hospitality locations for potential visitors.
The integration of Threshold Virtual Tours with the Playeasy platform brings a new dimension of visual experience to Playeasy users and enables an exciting new array of exploration options for platform visitors. In addition to platform integration, the companies have also collaborated on a new, entry-priced virtual tours platform bundle specifically designed to provide consistent, dynamic content for sports-oriented destinations.
“The Playeasy platform provides a powerful new system for growing Sports Tourism collaboration & bookings,” said Daniel Kraus, CEO of Threshold 360. “The inclusion of Threshold Virtual Tours into the platform will further help destinations showcase the best of their sports venues and facilities, by delivering interactive experiences that are proven to convert web visitors to destination visitors.”
“Playeasy is dedicated to helping drive efficiencies for the Sporting Event and Tourism industry through technology,” said Sean Flaherty, Co-Founder and CEO of Playeasy. “The integration of Threshold content on our platform will give event organizers the detailed venue information they’d receive from taking a site visit but at the convenience of a couple clicks on their phone or computer.”
The Playeasy / Threshold virtual tour package is immediately available. For more information, please visit
Source: Threshold 360