Personalization is Key for Small Businesses Looking to Create New Opportunities in Select Markets

Small businesses often lack the same resources that larger entities have when it comes to marketing and advertising budgets. With easy and affordable press release distribution from, businesses can tailor future marketing/advertising initiatives for their core audiences and overcome many of the challenges that come with competing as a small business.
By personalizing messages and marketing initiatives, small businesses can overcome startup challenges in a way that’s very effective; nearly 86% of shoppers say marketing personalization has some impact on what they purchase in a study conducted by Infosys. 
“Personalization is a powerful tool when it comes to outreach because if you don’t know your customers, how can you give them what they want?” says Erik Rohrmann, COO at “Personalization helps businesses gain more information and insights on their potential consumers. This allows for the creation of other tailored experiences to help them down the buying journey.”
An Accenture survey revealed that “91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and information.” Personalization means a unique shopping experience from consumer to consumer and helps shoppers feel connected to the brand.
With strategic press release distribution, businesses can discover new ways to talk with their audiences and gain insights to help develop new initiatives that offer a personalized shopping experience. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit
About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
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