Newswire Shares Tips on How to Effectively Target the Media and Build Brand Awareness

Newswire, a press release distribution channel that’s trusted by thousands of customers worldwide, empowers the Earned Media Advantage by acting as an extension of its clients’ teams, to create compelling stories and target the right media contacts to earn relevant attention.
The latter portion of the media outreach process is growing in importance as an influx of information and competition on the internet has made it increasingly difficult for companies to not only stand out with their target audience but journalists as well.
In fact, PR Daily reported that. on average, journalists receive 500 pitches a day. 
“Journalists are people too, and keeping that in mind when crafting a pitch and targeting the media is critical,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Our ‘Targeting Media’ Smart Start gives readers a high level yet valuable overview of the many moving pieces that work together to create a holistic approach to press release distribution.”
The Targeting Media Smart Start covers a number of topics including:
“Securing valuable earned media opportunities requires a level of personalization professionalism, and this Smart Start will point a company in the right direction to distribute the right message to the right audience at the right time,” Terenzio noted.
Download the Targeting Media Smart Start guide.
About Newswire
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
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Contact Information
Charlie TerenzioNewswire | CMO and SVP of Media and Marketing CommunicationsOffice: 813-480-3766Email:
Source: Newswire