Newswire Explains How to Develop a Media and Marketing Communication Strategy to Effectively Tell a Company’s Story

Every company, no matter the industry, has a story to tell. And these stories can and should be told with the help of a sound media and marketing communication strategy. 
In fact, according to cognitive psychologist Jerome Bruner, people are 22 times more likely to remember a fact when it’s wrapped in a story. 
Furthermore, neuroscientists have found that stories trigger the release of a neurochemical called oxytocin, otherwise known as the “love drug.”
All of these insights and more align with Newswire’s emphasis on storytelling, which is apparent in their press release distribution services that are trusted by thousands of customers worldwide, as well as its industry-leading solutions to empower the Earned Media Advantage.
But not all stories are created equal. Through its consumer-focused approach to marketing communication, and by sharing newsworthy announcements, engaging news, and relatable stories, Newswire has helped clients earn mentions across major media outlets including CNBC, CheddarTV, Forbes, New York Times, and many more. 
“A media and marketing communication strategy and the consistent publishing of relevant content is imperative for companies to stay top-of-mind with customers,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications. “Our team of experts at Newswire understand this and continue to help our clients develop campaigns that effectively and creatively tell their stories.” 
Newswire is highlighting this and more through the publication of its Media & Marketing Communication Strategy Smart Start. 
This educational resource discusses the details of a media and marketing communication strategy and covers a number of topics including:
“All of these different components work together to create a cohesive marketing communication strategy to better distribute the right message to the right audience at the right time,” Terenzio noted.
Download the Media & Marketing Communication Strategy Smart Start guide.
About Newswire
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
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Contact Information
Charlie TerenzioNewswire | CMO and SVP of Media and Marketing Communications Office: 813-480-3766Email:
Source: Newswire