Sovrn has named Dominic Perkins as Managing Director of the UK and EU based out of Sovrn’s London office. In his role, Dominic will have responsibilities for all business operations in the UK and Europe. Perkins joins Sovrn with more than 25 years of digital advertising and online publishing experience, having worked with companies like … Read more
New research from publisher technology provider Sovrn shows that “Engaged Time” offers a better way to predict ad performance than the current industry standard. The IAB defines a viewable impression as one where at least 50% of the ad’s area is displayed onscreen for at least one second. Engaged Time goes significantly further by combining … Read more
What was it like for the average, not-a-hero New Yorker to be caught up in the events of 9/11 and the days that followed? JE Thompson has documented the chaos and humanity that surrounded her and New York City in the new book “I still carry you around.” In this compelling memoir, the author sat down … Read more
Wise Publishing, Inc. (“Wise Publishing”), the fast-growing personal finance publisher whose popular websites MoneyWise.com and MoneyWise.ca are visited by 10 million unique monthly readers, today announced it has secured a $5 million investment from a leading online media company. The funding will provide Wise Publishing with more resources to offer a broader array of content … Read more
video intelligence [vi] and The Associated Press [AP] have struck a new deal that will see vi deliver AP content contextually to its publishing partners. This means publishers who use vi’s contextual video matching service will now have access to AP content, and advertisers can access this instream inventory. It’s the latest addition to video … Read more
Sovrn Holdings, Inc, a publisher-focused technology company, today announced its participation in a proof of concept (POC) focused on testing programmatic seller-defined audiences in the bidstream with network partners. In preparation for the loss of third-party cookies, Sovrn is partnering with Prebid’s Taxonomy Taskforce and IAB Tech Lab’s Addressability Working Group to support using IAB … Read more
T.L. Hershey has completed his new book “Raptors on the Flambeau Book Two: Teen Years”: the second of a gripping true story about family and life through the eyes of a young man, tormented who struggles to come into his own. T.L. writes, “The Raptor family has just come through a tumultuous thirteen-year saga. Now … Read more
diacriTech has announced the purchase of Flexpub™ and oLibraryTM in March 2021. FlexpubTM is an online publishing platform offering innovative tools for marketing, publicity, and sales of books, journals, and newsletters. Capitalizing on advanced browser-based eBook rendering capabilities, it enables readers to go straight from cover to content without any downloads or special apps. Flexpub allows … Read more
