Newswire Shares Tips on How to Effectively Target the Media and Build Brand Awareness

Newswire, a press release distribution channel that’s trusted by thousands of customers worldwide, empowers the Earned Media Advantage by acting as an extension of its clients’ teams, to create compelling stories and target the right media contacts to earn relevant attention. The latter portion of the media outreach process is growing in importance as an influx … Read more

Newswire Helps Guided Tour Client ETHOS Event Collective Earn 2 Features in ‘Smart Meetings Magazine’

ETHOS Event Collective is a destination and event management company that helps planners stay ahead of increasing demands while supporting the people and places that help the industry thrive.  Through “purposeful planning,” a term coined by ETHOS Event Collective, the team uses enhanced creative, technology, and return on investment (ROI) measurement services to ensure results … Read more

Newswire Launches Brand-New Media and Marketing Video Series to Help Companies Build Brand Awareness and Improve SEO

Leaning on its 15 years of experience, the popular press release distribution company is pleased to announce the launch of its Smart Start video series.  These educational videos align with the company’s commitment to helping its customers deliver the right message to the right audience at the right time. According to research from Wyzowl, 94% … Read more

Newswire Discusses Earned Media Outreach and the 3 P’s of Pitching a Press Release in Latest Smart Start Guide

Earned media is defined as any exposure that’s gained through promotional efforts that don’t include paid advertising. Think of earned media as word-of-mouth marketing.  As the importance of trust and transparency with a brand intensifies, consumers are trusting earned media messages significantly more than paid advertising and owned media. In fact, a study conducted by … Read more

Newswire Launches Its ‘Smart Start’ Educational Resource Series

Newswire, a long-time provider and leader in press release distribution services, is pleased to announce the launch of its “Smart Start” educational resource series. These comprehensive guides provide readers with an in-depth overview of various aspects of a sound media and marketing communication strategy. Topics include but aren’t limited to: Each week, Newswire will promote … Read more