Since 2004, Newswire has been helping companies in a variety of industries deliver the right message to the right audience at the right time through its industry-leading press release distribution platform. The software and technology that are available at the fingertips of Newswire’s media and marketing experts help them better serve their clients to create and … Read more
For nearly 15 years and counting, Newswire has been offering press release distribution services to thousands of customers worldwide and continues to leverage its industry-leading solutions to empower the Earned Media Advantage. When small and midsize businesses partner with Newswire, they can expect for its media and marketing experts to act as an extension of … Read more
Newswire, an innovative press release distribution company, is setting out to help small and midsize companies in all industries write better, more effective press releases. In a previous video, the company covered the topic of the inverted pyramid and how it can be used to properly structure a press release to ensure the most important … Read more
Newswire, an innovative press release distribution company, has discussed a number of topics from press release writing to social media marketing, search engine optimization, and more in its Smart Start video series. In its latest video, Newswire discusses earned media, which is typically characterized by brand mentions and media opportunities that are secured organically through … Read more
Newswire recently helped an Earned Media Advantage Guided Tour client earn an interview on a popular news station that serves residents in New Jersey and New York. The interview positioned Newswire’s Guided Tour client as a subject matter expert and shared insights on how businesses can benefit from planning in 2021 and beyond. “Newswire acts … Read more
In the latest installment of its Smart Start video series, Newswire, an innovative press release distribution company, is covering a number of topics related to press release writing including: Making sure the most relevant information is covered at the beginning of a press release is a necessary skill to develop, as it’s reported that 70% … Read more
Newswire, a press release distribution channel that’s trusted by thousands of customers worldwide, empowers the Earned Media Advantage by acting as an extension of its clients’ teams, to create compelling stories and target the right media contacts to earn relevant attention. The latter portion of the media outreach process is growing in importance as an influx … Read more
ETHOS Event Collective is a destination and event management company that helps planners stay ahead of increasing demands while supporting the people and places that help the industry thrive. Through “purposeful planning,” a term coined by ETHOS Event Collective, the team uses enhanced creative, technology, and return on investment (ROI) measurement services to ensure results … Read more
Leaning on its 15 years of experience, the popular press release distribution company is pleased to announce the launch of its Smart Start video series. These educational videos align with the company’s commitment to helping its customers deliver the right message to the right audience at the right time. According to research from Wyzowl, 94% … Read more
Earned media is defined as any exposure that’s gained through promotional efforts that don’t include paid advertising. Think of earned media as word-of-mouth marketing. As the importance of trust and transparency with a brand intensifies, consumers are trusting earned media messages significantly more than paid advertising and owned media. In fact, a study conducted by … Read more
