Marketing Accountability Standards Board Releases White Paper Calling for Brands to Be Valued in Financial Terms

The Marketing Accountability Standards Board (MASB), an organization devoted to establishing and advancing accountable marketing practices, has released a white paper outlining the need for brands to be valued in financial terms and calling upon companies to develop an internal process for doing so. The Financial Value of Brands Imperative: Why Brands Must Be Valued … Read more

W. O’Donnell Consulting’s Director of SEO & Marketing to Speak at National Foundation Repair Association (NFRA) Conference

Allan Walters of W. O’Donnell Consulting, Inc. will be presenting a breakout session on search engine optimization (SEO) at the NFRA’s annual conference on July 16 in San Antonio, Texas.  “Many smaller companies struggle with how to effectively market online,” said Walters, Director of SEO & Marketing at the New York-based IT services and digital marketing … Read more

NameQuest Brand Naming Time to Value Advantage

In today’s highly competitive and over-communicated world, companies need every possible advantage to succeed. The innovative NameQuest Verbal DNA Time to Value Advantage methodology assists leading companies worldwide in achieving their business objectives. Many companies have discovered that no internal team can do it all and seek a trusted brand naming partner with a strategic … Read more

NetLine Introduces Its Unrivaled Lead Management Platform for B2B Marketers

Today, NetLine Corporation — the global leader in first-party sourced buyer-level intent data — released its Lead Management Platform: a SaaS solution offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple-to-use and self-service interface.  Until now, NetLine’s Lead Management Platform has been exclusively reserved for use … Read more

Small Businesses Missing Key Goal-Setting Strategies, Renowned Business and Marketing Consultant Says

Husam Jandal, internationally acclaimed business and marketing consultant, has a word of advice for owners of small and midsize companies: “Move beyond acronyms like SWOT and SMART to generate meaningful results.” His article, “5 Goal-Setting Strategies That Will Set Your Business Up for Success,” which outlines simple and actionable steps business leaders can make to … Read more

This Analytics and Business Strategy Agency Will Have an Impact on Your Business in 2 Minutes (Or Less!) – Before You Even Hire Them

Insight Lime Analytics is a fresh digital agency all about business impact. Insight Lime offers agile consultants, products, and packages that accelerate and simplify decision making around data. The boutique agency was founded in the middle of the pandemic by MaryBeth Maskovas – an analytics consultant who saw that she could drive more value by … Read more

Digital Marketer Launches Nevada Agency

Veteran digital marketer Amanda Long announced the launch of Smart Marketing Squad LLC to assist businesses with their quest for growth through digital marketing. Long touts her superpower as helping small business owners take their marketing, and ultimately their businesses, to the next level through digital marketing, direct email marketing and creating business synergies to … Read more

Promotion, New Hire Speak to Atlanta Tech Company’s Growth

Atlanta-based tech company EverSpark Interactive announced a new hire and a promotion of one of its youngest employees. Hayden Sellers was promoted to Director of Marketing after working as an Account Manager, Account Executive, and Marketing Coordinator at EverSpark. She took her first position at EverSpark in March 2020. A Kennesaw native, Hayden earned a … Read more

TRIBU Launches White Label Digital Marketing Services to Scale US Agencies

TRIBU, a digital growth consultancy based in Medellín, Colombia, today announces the launch of its white label digital marketing services for U.S. agencies that want to scale their business or expand their service portfolio. The bilingual consultancy leverages top Latin American (LATAM) talent — with decades of experience helping businesses connect to both English- and … Read more