First Lite Launches Exclusive Whitetail Camo Line

Hunting apparel company First Lite announced today its new proprietary camouflage pattern Specter, the first algorithm-generated camo engineered specifically for whitetail deer hunters. The new design was created via a nature-based algorithm that mimics naturally occurring patterns in the wild, which helps to distort and hide the human body. First Lite worked with seasoned whitetail experts … Read more

MeatEater Releases Turkey Call Collection

Leading outdoors lifestyle brand MeatEater, Inc. announced today that it will debut its new collection of game calls with Phelps Game Calls. The MeatEater X Phelps line marks the first collaboration between the brands after MeatEater acquired Phelps in February 2021.  “Ben Franklin once suggested that the wild turkey should supplant the bald eagle on … Read more

Fish Rules Announces New, Updated App

Fish Rules today announced the availability of a new, refreshed version of its Fish Rules app. The app now offers better location management as well as a brand-new interface and quick fish-log functionality. Users can quickly check different fishing spots and their respective regulations. The Fish Log has a new net area where anglers can … Read more

MeatEater, Inc. Acquires Phelps Game Calls

MeatEater, Inc. today announced the company’s further expansion into direct-to-consumer retail with the acquisition of Phelps Game Calls, a manufacturing leader in the wildlife call industry. The move comes on the heels of MeatEater’s acquisitions of outdoors and hunting apparel company First Lite and outdoor gear company FHF Gear.  Phelps Game Calls will remain independently … Read more