$10M Renovation, Premium Amenities, World-Class Dining Tee Up On-Going Transformation at Wabeek Club

The Wabeek Club, a premier private golf and resort club located in Bloomfield Hills, Michigan, is undergoing a sweeping transformation that includes the completion of a beautiful multi-million-dollar interior/exterior renovation, new world-class dining upgrades, premium added amenities, and a fresh approach to the country club experience driven by an executive class of new owners. The Bloomfield … Read more

The Fever-Tree Mixer Truck to Mix Up This Year’s The Genesis Invitational

If ¾ of your drink is the mixer, why not mix with the best? That’s why Fever-Tree, the world’s leading producer of carbonated mixers, is the official mixer sponsor at this year’s The Genesis Invitational. The brand’s offerings complement a wide array of premium spirits and make the perfect accompaniment to any drinking occasion, including golf. … Read more

Cleveland Golf Introduces All-New RTX 6 ZipCore

CLEVELAND GOLF® is thrilled to announce the release of the RTX 6 ZipCore Wedge. The RTX 6 ZipCore is scheduled to launch in North America on Jan. 20, 2023. The RTX 6 ZipCore Wedge is a short-game weapon uniquely designed to consistently hit high-spin shots no matter the lie. By combining the new HydraZip face, … Read more

Srixon Introduces the All-New ZX Mk II Woods

SRIXON®, a global leader in high-quality golf equipment and innovation, announces the launch of the new ZX Mk II Woods. Delivering tour-level performance and revolutionary energy transfer to the tee box, it’s time to discover how your power goes farther with the all-new ZX Mk II Woods. “With ZX Mk II, we’ve built upon the … Read more

OptiShot Golf® Continues to Elevate Golf Tech, Announces Orbit and Ballflight Golf Simulator Options

OptiShot Golf today announced the expansion of their golf simulator technology with the new Ballflight®Launch Monitor and the addition of the Orbit® Golf Simulator Swing Pad to their existing lineup of technology offerings, allowing customers to further customize and personalize their at-home golf simulator bundles. The Ballflight Launch Monitor is the most advanced of the OptiShot Golf … Read more

Golf Legend Gary Player to Support PGA Tour Vault

Vault Media Group, Inc. (VMG) announced today that nine-time Major Champion, World Golf Hall of Fame member and golf icon, Gary Player has agreed to support its PGA TOUR Vault project, a larger-than-life book and digital experience that celebrates the greatness of the PGA TOUR. PGA TOUR Vault highlights the history, courses and players who … Read more

foreUP Announces Acquisition of 121 Marketing

foreUP, the leading provider of cloud-based, operational software focused on serving the golf course and club industries, today announced the strategic acquisition of 121 Marketing, an innovative provider of golf marketing and website solutions. This acquisition expands foreUP’s already wide presence to serving nearly 2,500 golf courses across the United States and Canada in total. … Read more

Voting is Open in the Fairway Champion™ Competition

Online voting for the Fairway Champion Competition is open. One golf enthusiast will win a $25,000 cash prize and the experience of a lifetime — a 4-day, 3-night getaway to TPC Sawgrass in Florida with up to three friends, plus a custom-fitting for a set of complimentary golf clubs. Entrants to the Competition advance through … Read more

Primo Golf Signs NIL Deal With BYU Golfer Carson Lundell

Primo Golf Apparel is excited to announce an NIL partnership with Brigham Young University golfer Carson Lundell. Primo Golf is a Utah based golf apparel company that focuses on designing clothing for the athletic golfer. Primo, best known for selling their “golf jogger”, started in 2020 and has been quickly growing since then.  “Partnering with … Read more