Creating native ads sounds like a simple, straightforward task. That’s not until you are required to produce them on a large-scale basis with speed, consistency, timeliness, and variations. Leveraging on Knorex proprietary AI engine, KAIROS; producing ads can now be faster and easier than ever. KAIROS analyzes the destination URL provided and generates five variations … Read more
While it may sound exciting to start and run a business, it is a risky endeavor and even businesses based around a good idea can fail when there is a lack of understanding about the risks involved. In fact, the numbers are against any would-be entrepreneurs. Data from the US Bureau of Labor Statistics shows that, … Read more
Running an e-commerce business is a great way to reach a huge audience of potential customers, but all online businesses have unique complications. Even someone with decades of experience may not know what to do when an unexpected bug pops up on their website. When this happens, e-commerce support teams like 1DigitalⓇ Agency can help. Since … Read more
Staying relevant and profitable for 90 years is a challenge for any business. But for a company founded and built on live, in-person experiences, the global pandemic has meant actively embracing significant change. Gail & Rice – one of the country’s oldest and most renowned strategic communications agencies – is closing out its 90th anniversary by … Read more
Husam Jandal, internationally acclaimed business and marketing consultant, says business owners should reevaluate their marketing strategies going into the new year. Due to massive shifts in consumer behavior and changes in technology, approaches that have previously been successful are not likely to produce the same results going forward. An in-depth look at how marketers should reframe … Read more
With its ability to optimize messaging, increase sales conversions and reduce campaign costs, experts predict the use of artificial intelligence (AI) in marketing is expected to surge in 2022. Anyword, a copywriting platform powered by AI, announces it will use $21 million in new funding to expand its predictive model for optimizing marketing effectiveness. Anyword … Read more
We Are Rosie (WRR), the flexible talent marketplace for the advertising and marketing world, announced today it has received a growth investment from Align Capital Partners (ACP), in a deal valuing the Company at $110 million. WRR founder and CEO Stephanie Nadi Olson has retained a significant stake in the Company and will continue to … Read more
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter. The ML Platform also received recognition in the G2 2022 Winter Reports as an Enterprise High Performer and for “Easiest to Do Business With.” The … Read more
Marketing professionals, from brands to agencies, interested in taking their skills and careers to the next level can now register for the 20th Annual BrandSmart Conference. One of the brand marketing community’s most prestigious conferences, this year’s event will feature keynote speakers from both Kimberly-Clark and Twitter and will be held in person in the … Read more
McFadyen Digital, a leading ecommerce marketplace agency, announces the launch of The Marketplace Connector. This new tool leverages the APIs of the leading marketplace platform Mirakl and the ecommerce pioneer commercetools. It synchronizes data between the platforms to support marketplace-specific catalog management, order management, and checkout features. The Marketplace Connector runs on Google Cloud Platform, providing … Read more
