SILVERCAST is Bringing the First 3D Digital Media Art WHALE to Times Square

SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, first-of-its-kind, 3D digital art on SILVERCAST’s digital spectacular located in the heart of Times Square for the public to enjoy. Appearing on SILVERCAST’s 30,000 sq. ft. iconic Times Square digital spectacular known as “Big … Read more

Workbook DXE Brings the Best in Commercial Illustration and Photography to Your Finger Tips

Workbook, LLC, the leading commercial portfolio platform for over 40 years, has expanded their digital offerings with Workbook DXE (Digital Experience Edition). Workbook DXE is an extension of the digital products Workbook offers that connects artists with creative decision makers, increasing exposure and providing insight. After decades of physical portfolio books, Workbook DXE presents the … Read more

Conventional Wisdom Says That TV Viewers Will Do Anything to Avoid Ads; Actual Viewer Behavior Says Something Different

The first wave of Hub’s “TV Advertising: Fact vs. Fiction” study explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. 1) The world is NOT divided into those who sometimes watch ads vs. those who never watch ads. ·  In fact, the vast majority of … Read more

Understand the Basics of Google PPC with Newswire’s Smart Start Guide

Newswire, a press release distribution channel that’s trusted by thousands of customers worldwide, continues to help small and midsize companies in a variety of industries stay top-of-mind with their target audiences. Part of the company’s success is due in part to its ability to educate and assist its clients with additional aspects of marketing beyond … Read more

Visual Production Platform Creatopy Partners With Shutterstock to Enhance Its Creative Capabilities

Creatopy, the efficient and intuitive visual production platform delivering a well-crafted experience for communicators, and Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, have joined forces to give Creatopy customers access to premium stock photos to illustrate designs in just a few clicks.  … Read more

Online Financial Advisor Blooom Takes the ‘F-Words’ Out of Retirement

Blooom, an SEC registered investment advisor, is turning heads with a new avant-garde ad campaign. The company made a splash into the fin-tech world in 2014 with its online tool that helps people professionally manage their 401k online. This month, blooom launched an advertising campaign asking people to pay attention to their previously ignored retirement … Read more

Revcontent Acquired by Star Mountain Capital and Capital Dynamics

Today, Revcontent announced it had sold a majority stake in the business to a group of institutional investors led by Star Mountain Capital and Capital Dynamics. With the native advertising market valued at more than $40B, native is seen as an alternative to cookie-dependent media buying, driving cost efficiencies for advertisers and high-performance yield for … Read more

Variable Content Generation – the New Big Thing in Ad Production is Now Available in Viewst

The advertising market has been growing and developing rapidly in recent years. It is constantly adapting to consumer wishes for personalisation changes, and to every target audience in terms of colours, products, photos, calls to action, language etc. As a result, there are a multitude of software solutions to create ads of different formats. The … Read more