News of Company Expansion Is Helping Small Businesses Gain Traction in Their Market

The 2021 labor shortage is causing problems for HR departments across the country and is playing a role in many companies’ inability to expand their operations. Through strategic press release distribution, companies are stepping up to reevaluate what they’re offering to prospective candidates and are gaining attention for attracting a new wave of employees that can take their business to new heights.
“The labor shortage is causing significant problems for businesses clinging on to the way things were, and it’s happening across industries,” says Erik Rohrmann, COO at “Workers want and deserve better for themselves. Companies that are up to the challenge can benefit from sharing what they’re willing to do to attract new workers into their organization. It shows a willingness to compromise, signals a positive relationship between the organization and its employees and also attracts others who may want to be a part of the team.”
Small businesses that can bring in new employees through higher pay, unique perks or attractive benefits are making national headlines. Earlier this year, a Pittsburgh ice cream shop was unable to find staff due to the labor shortage, but after doubling its wages from $7.25 to $15 an hour, the company was flooded with well over 1,000 applications on top of earned nationwide recognition for showing that the benefits far outweigh the costs.
Since the company has raised its wages, they’ve reported that employees are reporting to work in a better mood, customer service has improved and more customers are coming through the doors to help support the company that’s supporting its employees. helps CEOs and business leaders improve their targeting and reach through its budget-friendly press release distribution services. To learn more about how to create newfound value through press release content, visit
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