Neato Robotics Selects Mulberry to Power Their Robotic Vacuum Accident Protection Program

Robot vacuum maker Neato has partnered with product protection platform Mulberry to offer accident protection plans to customers on The program allows customers to purchase multi-year accident protection plans, to extend coverage beyond the manufacturer warranty for issues ranging from spills and drops to cracks and breaks.
Product protection plans are common in the electronics space led by mass retailers like Amazon, Walmart, and Best Buy. Despite their prevalence, legacy product protection programs have developed a bad reputation marked by contracts littered with “gotchas,” long email chains, and lots of denied claims. Neato selected Mulberry as their partner to deliver their customers a better product protection experience.
“At Neato, we invest heavily in making sure our customers are taken care of and their Neato products will last for years to come,” said Mael Tomissi, Director of Customer Care at Neato Robotics. “It was important for us to select a partner that could deliver a great customer experience. We were impressed with Mulberry’s value proposition and found them very easy to work with in deploying our extended warranty program.”
Mulberry developed a custom extended warranty program for Neato to give their customers coverage that included Neato batteries, an often excluded element in competitors’ plans. Mulberry coverage also includes modernized, shopper-friendly terms and conditions that eliminate technicalities like “mandatory claims-filing windows” and allow Mulberry to approve more customer claims than any other provider. 
Mulberry offers an automated claims submission process that allows customers to file claims within a few clicks. In many cases, claims are approved in real-time. Customers always have the option to work directly with the top-rated Mulberry support team if they have questions about their claim.
“Mulberry is always thinking of ways to improve the customer experience for shoppers buying protection plans,” said Chinedu Eleanya, CEO of Mulberry. “We’re thrilled to be creating an experience for shoppers that helps our partners at Neato stand out in the market.”
About Mulberry
Mulberry is creating a better product protection experience for shoppers and brands. Mulberry’s people-first platform offers affordable plans, better coverage, and a great claims experience for online shoppers. Shoppers can get 12 months of free MulberryCare accident protection wherever they shop online with Mulberry’s browser extension available in the Google Chrome store. Mulberry also offers flexible integration options for brands to embed protection plan offers seamlessly into their customer journey, increasing customer engagement and average order value. Learn more about Mulberry’s product protection solutions at
Source: Mulberry