Mulberry Selected to Power Product Protection for Hayneedle’s Home Furnishing and Decor Offerings

Mulberry, the product protection partner for direct-to-consumer brands, today announced that online retailer Hayneedle now offers Mulberry product protection across its catalog of home furnishings and decor.
“We needed a product protection partner that could deliver a solution that was both nimble and scalable for our wide range of quality products and served our customers well with added assurance. Mulberry was able to do that,” said Andrew Fries, Hayneedle Sr. Manager of Business Operations. “A more traditional program requiring us to export and map each item in our ever-growing product catalog to protection programs simply wasn’t going to work for us.”
Putting machine learning to use for better product protection 
Hayneedle is an online home goods retailer with thousands of products. The company needed a product protection program that would offer its customers real value but that would also be scalable and fast to deploy.
Mulberry was able to do this with its machine learning technology—its dynamic product identification engine automatically classifies products and offers relevant extended warranties in real time. 
The offering from Mulberry has enabled Hayneedle to:
“We’re excited to bring Hayneedle customers valuable, affordable product protection plans and to help Hayneedle develop deeper customer trust and loyalty in the process,” added Mulberry CEO Chinedu Eleanya.
About Mulberry
Mulberry is creating a better product protection experience for shoppers and brands. Mulberry’s people-first platform offers affordable plans, better coverage, and a great claims experience for online shoppers. Shoppers can get 12 months of free MulberryCare accident protection wherever they shop online with Mulberry’s browser extension available in the Google Chrome store. Mulberry also offers flexible integration options for brands to embed protection plan offers seamlessly into their customer journey, increasing customer engagement and average order value. Learn more about Mulberry’s product protection offerings at
Source: Mulberry