Master B2B’s Upcoming Un-Webinar Tackles the Burning Issue of ‘Who’s Better at Simplifying Complex B2B Commerce…Business or IT?’

Business users often want to move fast and break things, while IT pros are famous for seeking stability and managing progress. Is one team better suited to lead the digital commerce charge than the other? On May 25, B2B e-commerce thought leaders Andy Hoar and Brian Beck will assemble a team of industry experts to discuss Who’s Better at Simplifying Complex B2B Commerce…Business or IT?

Complexity is unavoidable. But between channel conflict, infighting between e-commerce and sales teams, and new competitors emerging every day (notably Amazon), many B2B companies wonder whether their e-commerce solution must necessarily add complexity — or if a complicated infrastructure for digital commerce is just a fact of life?
On May 25, a distinguished panel of B2B insiders will explore the complexity of B2B commerce by tackling key questions such as:
Joined by seasoned digital executives from industry leaders Keysight Technologies, ETNA Supply, Elastic Path, and TA Digital, Andy and Brian will moderate a vigorous debate about the role of leadership in navigating the complexity of digital transformation.
Who’s Better at Simplifying Complex B2B Commerce…Business or IT? will air on Tuesday, May 25 at 2 p.m. ET / 11 a.m. PT and is free for participants who register at 
About Master B2B: Master B2B offers the industry’s first and only debate-style thought leadership series dedicated to delivering unbiased commentary and practical takeaways on the critical issues facing B2B manufacturers and distributors. Master B2B was founded by Andy Hoar and Brian Beck, the two preeminent global thought leaders in B2B e-commerce, to help B2B companies effectively transform their businesses for a digital-first era. More information and a schedule of upcoming “Un-Webinars” can be found at
Media Contact: 
Brian Beck
Source: Master B2B