March Startup Sentiment Index™ Shows Aspiring Business Owners Increasingly Confident

Entrepreneurs who agree or strongly agree that “now is a good time to start a business” grew in March to 69.3% of respondents, the highest recorded since February 2020, before the pandemic became headline news. compiles monthly the Small Business Startup Sentiment Index™ (SSI) of individuals who have recently inquired about businesses for sale.
The most recent Startup Sentiment Index™ survey was conducted March 25-30, 2021, as news of accelerated vaccination timelines was tempered by reports of increasing Covid cases, following a significant jump in air travel associated with spring vacationing in the U.S.
Additional highlights:
“Business conditions as perceived by aspiring business owners haven’t been better since the pandemic unfolded,” says Hunter Stokes, president of FranchiseVentures. “The next several months should show a wave of startups based on this data.”
Download a copy of the March SSI report here. See excerpts from prior SSI™ surveys and subscribe to receive the Small Business Startup Sentiment Index™ monthly report when it is released.
The Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of FranchiseVentures.
About Franchise Insights
A unit of FranchiseVentures, Franchise Insights provides research and intelligence to help the franchise industry and investors understand and meet the needs of budding entrepreneurs who want to own their own businesses. With a vast and growing proprietary data set of U.S. franchise inquiries, we use the tools of data science to make inferences and discover best practices to foster the growth of small businesses.
FranchiseVentures is the leading demand generation platform for aspiring business buyers and franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include,,,,, and, and together they provide the largest aggregation of prospective business and franchise buyers in the U.S.
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