Mafco® Announces New Category-Specific Magna-Brand Products

Mafco®, the global leader in licorice products, is pleased to announce our new category-specific, multi-tasking Magna-Brand products that address today’s most challenging product and flavor-formulation problems.
“As the global leader in licorice extracts and all derivatives from the root, we are proud to announce the launch of our latest products that, by selective compounding, are some of the most cost-effective and efficacious for Taste Modulation. Whether masking protein off-notes, caffeine, or other bitter-inducing compounds, amplifying salty and umami taste, reducing sugars, and amplifying natural tasting sweetness to improve flavor or adding mouthfeel to low-fat products, these latest Magna-Branded products are sure to deliver,” says Richard Davidson, SVP of Sales, R&D, and Marketing.
New category-specific, Magna-Branded products
MagnaPharma™ – Masks even the most challenging pharmaceutical application flavor issues
MagnaTaste™ – Capture and enhance the magnificent taste and mouthfeel of your products
MagnaProteinMask™ – Provides optimized taste and mouthfeel, in all forms of protein
MagnaB-Block™ – Caffeine and all other sources of “bitter” don’t stand a chance
MagNaBoost™ – Supports overall sodium-reduction, by amplifying salty & umami taste
MagnaSweet® – Reduce sugars, amplify natural tasting sweetness and improve flavor
Mafco’s world-class technical team is available to provide Magna-Brand product selection and suggested dosage information, as well as formulation development assistance.
Available in powder or liquid versions and may be declared as natural flavor* on label.*Depending on function and/or dosage level in product
Learn more about the newest line of Magna-Branded products here.
About MAFCO Worldwide LLCFor over 150 years Mafco has been the world’s leading manufacturer of natural licorice products. This position has been maintained by constant technical innovation, significant financial investments, dedication to product quality, high levels of customer service, and security of supply. Mafco’s natural licorice products are used today in a wide range of applications including confectionary, food, beverage, cosmetic, pharmaceutical, personal care, and countless other products. For more information visit:
ContactTammy WenzelSenior Marketing Manager,
Source: MAFCO Worldwide LLC