Joseph LaCriola Joins ClinX as VP of Sales and Marketing

ClinX today announced the appointment of Joseph LaCriola as Vice President of Sales and Marketing for ClinEdge and GuideStar Research. Joseph is a senior executive with over twenty years of marketing, strategic sales, and operations experience. The announcement aligns with the company’s operations growth strategy to bring in top talent and expand the suite of clinical trial business solutions.
Prior to joining ClinX, Joseph has held leadership roles at various organizations, including Groupon, First Data/Bank of America, and Outcome Health.  His contributions consist of building sales, marketing, and operations, internal team alignment, and platform expansions to complement organizational growth, resulting in tremendous success increasing and scaling both client and company sales volume.
“Automation, streamlined operations, and increased efficiencies have been at the center of our growth. We are excited to bring Joseph on board to help further those goals and ultimately help us to deliver better clinical trial solutions to the industry, ” said Al Peters, Co-Founder of ClinEdge.
In this newly created role, Joseph will collaborate with pharmaceutical and biotech companies, CROs, and research sites in support of the company’s mission to build and manage trial solutions that connect and empower the clinical trial ecosystem. He will have a broad scope of responsibilities focusing on pipeline management and streamlining processes that enable client strategy development and marketing teams to continue to focus on strategy enhancements and delivery improvements.
“We are thrilled to welcome Joseph to our team. He brings substantial experience in building integrated customer partnership programs, along with sales and marketing operation improvements. Joseph has demonstrated exceptional vision and leadership, and his passion will be a great addition to ClinX,” said Christian Burns, Co-Founder, and President of ClinEdge. 
About ClinX
ClinX and its portfolio companies, ClinEdge and GuideStar Research, provide a full suite of clinical and outsourced business services to clinical research institutions, pharmaceutical companies, and CROs. The companies include a global network of research clinics, marketing, creative design engagement, patient recruitment and retention strategies, patient travel coordination, trial management capabilities, staffing placement, consulting, and financial services to both private site and hospital-based research institutions. With extensive experience across various indications representing all therapeutic areas, the companies have helped clients successfully conduct thousands of clinical studies by maximizing clinical research operations, minimizing enrollment times, and improving overall business performance. 
Source: ClinEdge, LLC