Interactive session by C Com Digital in partnership with Blue Cross at GNIMS on how period pain is NOT normal

C Com Digital, a full-service Digital Publicist , organized an education and awareness drive on dysmenorrhea in GNIMS, Mumbai on the 21th of December 2018. The event organized in association with Blue Cross Laboratories Pvt. Ltd, was part of the several digital campaigns on dysmenorrhea, which have been running for over a month now.

Helly Shah, the Youtuber who became a household name for her take on how period pain is not normal, kickstarted the event by reciting her extremely popular poem on period pain. The event saw participation by a large majority of students from GNIMS who were enthusiastic to understand more about dysmenorrhea and the risk factors. What was encouraging was that the male students also showed keen interest in understanding more about the topic.

Dysmenorrhea, the medical term for menstrual pain, is the most common yet most deflected and ignored gynecological problem among adolescent girls and young women. The workshop thus aimed at educating college girls on the issue and was also an initiative by C Comm Digital towards reaching the target audience directly. The hashtag #WhySufferSilently has already been trending online since over a month.

Speaking about this, Mr Chandan Bagwe, MD, C Com Digital, said, “It is very important that today’s youth are aware of dysmenorrhea. The myths surrounding period pain should be broken down. Youth are the evangelists in spreading the message over the social media and digital platforms where they are most active. Helly’s poem #WhySufferSilently on YouTube and Whatsapp has already become an instant hit. Many students in colleges and HR managers from corporate world have downloaded the educative posters available on

We are very excited about the great response we have received from various colleges, especially GNIMS students, thanks to this digitally connected event. We will cover other colleges going forward and hope to create a knowledge pool around this topic.”

Adding their inputs, source from Blue Cross Laboratories Pvt. Ltd, said, “Dysmenorrhea adversely affects women’s productivity, physical and emotional well-being even education & career growth. It is therefore imperative that there is awareness about this issue and women approach their family physician & gynaecologist for advice. Ignoring this can have a massive social and economic impact on the society”

Following Helly’s recital, a workshop on dysmenorrhea was conducted by Ms Ritu Palve, Gynecologist. She gave a presentation about the condition, which was followed by an interactive question and answer session. As part of the event, dysmenorrhea awareness kits (Meftal spas tab and 3 educational leaflets), were also distributed among the students. There was a lively vox-pop session with everyone present to record their views and thoughts.

Adding her thoughts, Ms Helly Shah, said, “Majority of girls ignore the signs due to the lack of awareness and the synonymous reference of periods and pain caused during periods. Hence, it is undoubtedly necessary to spread the word about Dysmenorrhea. And I am honoured to be a part of this initiative and use the power of poetry and storytelling to reach the masses.”

Given the fact that there is a lack of awareness about dysmenorrhea and the factors surrounding the condition, a more proactive approach is needed to dispel myths and enable greater clarity. It is a serious issue which needs targeted action. The website addresses all the aspects around dysmenorrhea. Given this, going further, the event will be replicated in other college to target the relevant stakeholders directly. The collaboration with colleges will also help in gathering momentum for the campaign and spreading awareness about dysmenorrhea to a wider audience.

Important #Tags related to the campaign

Important Social media handles
Facebook @painfulperiods
Twitter @painful_periods
Instagram painfulperiods
YouTube painfulperiods
C Com Lead Digital –
Blue Cross Labs –

Media Contact –
Glocal Brand Solutions
Sahana Rai
9820912273 /