Insticator Hires VP, Enterprise Sales Derek Abildness

Insticator, the global leader in publisher engagement solutions, announced today its hiring of Derek Abildness as its new VP, Enterprise Sales.
Abildness will join Insticator’s Publisher Development team, leading Enterprise Growth and focusing on premium brands and partnerships.
Currently, in its 10th year of operation, Insticator provides engagement and monetization solutions to publishers through its growing suite of audience-centric products, from Trivia and Polling units to the Insticator Commenting platform, and revenue solutions including Full Ad Management and its own SSP.
Insticator has grown 199% within three years, propelled by the success and innovation of its globally distributed team. With the hiring of Abildness, Insticator seeks to continue to aggressively scale its growth and reach across additional verticals and markets.
Derek Abildness has spent most of his career in the ad-tech industry and brings over a decade of digital media experience. Prior to joining Insticator, Abildness served as Director of Publisher Sales for Outbrain, where he established enterprise partnerships with leading U.S. publishers. Previously, Abildness served as Director of Business Development at RevContent, where he onboarded 100+ publishers and was a key contributor to the growth and eventual sale of the company.
“The innovative solutions that CEO Zack Dugow and the Insticator team have built address many of the crucial challenges facing digital publishers today,” said Abildness. “I am excited about the opportunity to help publishers with their first-party data strategy, audience engagement, and revenue growth. With the timely nature of Insticator’s product offerings, I expect 2023 to be a year of unprecedented growth for the organization.” 
“We are thrilled to have Derek join our team,” said Insticator CEO and co-founder, Zack Dugow. “Derek’s experience and sales leadership expertise in the publisher space will be valuable for us as we continue to help our publishers increase yield and efficiency across our best-in-class product offerings.”
To learn more about Insticator, visit
About Insticator
A global leader in engagement and monetization solutions, Insticator is a publisher’s best friend. Insticator gives your site’s engagement a serious boost through rich content and community solutions, helping you squeeze more revenue at every opportunity with our comprehensive monetization and data tools. Our Content Engagement Unit and Commenting Platform help keep your audience engaged and coming back for more, while providing you with deeper user insights garnered from first-party data we collect through our products. On the monetization front, Insticator’s own SSP and Full Ad Management grant you unique inventory and revenue opportunities, without having to put in the hard work. Insticator reaches and pulls insights from over 350 million users monthly, through partnerships with McClatchey, Gannett, Major League Baseball, Ancestry, WebMD, Lee Enterprises, and countless others. Visit to learn more.
Source: Insticator