Identify Ideal Target Markets and Get a Go to Market Strategy That Converts on Newswire’s Guided Tour

Businesses are under intense pressure to market themselves effectively while still providing a great product or service. It can be a challenge to manage both simultaneously with limited budgets or staffing. Newswire’s Earned Media Advantage Guided Tour is laser-focused on delivering clients actionable leads through creative, data-driven PR campaigns and media outreach.
Guided Tour customers include businesses of all sizes encompassing a wide array of industries including high technology, healthcare, finance, business services (B2B), nutrition and wellness, and non-profit organizations. Businesses in nearly any industry can benefit from the collective experience, industry expertise, and best practices implemented by each account team.
“We work with our clients to determine if they’re an ideal fit for the program,” says Charlie Terenzio, VP of Earned Media Advantage Business at Newswire. “Our success is tied directly to theirs, so it’s pivotal to our strategy that our account teams are agile and are able to identify opportunities unique to each industry, as well as opportunities that businesses in any industry can capitalize on.”
In 2021, the typical Go to Market (GTM) strategy has evolved beyond what most business leaders have come to know. The success of media and marketing initiatives can be clearly defined and determined thanks to data and analytics, and key performance indicators help organizations to justify their media spend. The same data also helps businesses better target their campaigns and provide a clearer picture as to who their ideal customer is.
The boom in ecommerce as a result of COVID-19 has created a need for more organizations to focus on pay-per-click (PPC) and search engine optimization (SEO) to build new leads and stay competitive; for many, this was and still remains uncharted territory. The Guided Tour is a key resource for those organizations that are looking for some extra help marketing their brand in this new digital landscape.
Since 2004, Newswire has delivered unmatched innovation and customer support to help its clients build their brand and stay top of mind with their audience. Learn more about how Newswire leverages its best-in-class science, process and technology to help customers distribute the right message to the right audience at the right time. Visit
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit
Contact Information
Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766
Source: Newswire