How Press Release Distribution is a Useful Tool for Small Businesses to Reach New Audiences

With more tools available than ever for entrepreneurs to take their small businesses to the next level, there are lots of strategies to learn and little time to get everything done. For small enterprises in a competitive industry, opportunities to increase brand awareness can often feel few and far between; easy and affordable press release distribution with helps small businesses get their news in front of millions of potential viewers on the most frequented business networks in the country.
“Press release distribution is a tool, and using it effectively is a big part of making sure that you get the most out of your media and marketing spend,” says Erik Rohrmann, COO at “By making the press release submission process as simple and straightforward as possible, company leaders can easily distribute news and announcements that help drive their media and marketing strategy.”
When it comes to brand awareness, press release distribution is an opportunity for smaller businesses to make their own headlines and get their stories published on local or national news outlets. The increased number of eyes on a business can help draw more attention and potential customers for a specific product, promotion, or special event. Timing a press release effectively and developing both a compelling and interesting headline can make all the difference when part of a more comprehensive media and marketing campaign.
Press release distribution can also contribute when it comes to search engine optimization (SEO). Using the right keywords and providing high-quality answers to the most asked questions within a press release signals to search engines that the content provides some kind of value to readers; with the right approach, press release distribution can provide benefits months, sometimes even years, down the line. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit
About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
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