equateXY 2.0 Is a Life-Saver for SaaS Startups

Whether it is business intelligence, invoicing, project management or CRM, SaaS startups need to continuously innovate in their respective categories, aiming to disrupt the established setups of existing biggies like Microsoft, IBM, Salesforce, SAP, Oracle, etc.
“Though it certainly is a huge task, the technology prowess of typical SaaS startup founders sets them up rightly to encounter this challenge. Most of them are well versed with technologies like python, cloud computing, databases, No-SQL, bootstrap, jQuery, nodeJS, etc. The time spent by them in prestigious colleges like Stanford University, Massachusetts Institute of Technology, University of California Berkeley or some Indian Institute of Technology (IIT) definitely helps,” claims Mandeep Singh, co-founder, CEO & CTO of equateXY.
However, most of the technology entrepreneurs lack the understanding of B2B sales including “which are the low-hanging fruits,” “who are the decision makers in a certain potential customer,” etc. They lack the know-how of a sales ecosystem.
According to Anant Pokharna, co-founder and CMO of equateXY, “After technology, much of the focus of SaaS founders goes into marketing — creating a great story, as well as an ability to spread that story across digital, print and other media. However, sales is not the same as marketing. And such entrepreneurs may organize lots of events, make lots of documents — but end up educating their potential customers rather than selling to them.”
The golden question is — Can such startups really win?
Well, it is possible if somebody builds a sales ecosystem for them and brings quality customer introductions to their door.
equateXY (https://www.equatexy.com), a startup founded by Mandeep Singh and Anant Pokharna (graduates from IIT Bombay) and based in Gurgaon, India, is doing exactly this. The startup is incorporated as equateXY Technologies Private Limited.
equateXY has been bringing quality customer leads to SaaS startups at zero upfront cost since the middle of 2020. It now spans 500-plus SaaS product categories and makes connections to customers in 20-plus countries. The SaaS product startups and founders now get to focus on what they are best at, e.g. product and engineering. equateXY builds a quality sales pipeline for such startups (https://www.equatexy.com/faqs) by bringing in customer leads without any upfront cost.
Till now, equateXY has not raised any external investment. It has been self-funded by the founders (https://www.equatexy.com/team). In the beginning of 2022, it plans to raise VC money to the tune of $10 million to expand its global footprint.
Source: equateXY Technologies Private Limited