Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting.
Through this partnership, Podchaser — the world’s most advanced podcast database — will power the media monitoring service with robust podcast metadata and valuable audience insights, including listenership, popularity charts, Power Score™, and more.
With this agreement, Critical Mention is now the only all-in-one earned media platform with Podchaser’s dataset and a podcast capture network built internally. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. 
“Podcasting has quickly become a cornerstone of our customers’ media plans,” says Zack Jenkins, Senior Vice President of Sales and Accounting Management at Critical Mention. “We’re thrilled to partner with Podchaser to elevate our podcast monitoring service and further expand our Earned Media Suite.”
“The ability of podcasts to shape public opinion has been undeniable,” explained Cole Raven, Co-founder at Podchaser. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.”
About Critical Mention
Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Learn more at https://www.criticalmention.com.
Critical Mention media contact: Eric Lebowitz, elebowitz@criticalmention.com
About Podchaser
Podchaser is the world’s most comprehensive podcast database — collecting, enriching, and distributing podcast insights to power discovery for listeners, podcasters, and brands. Learn more at https://www.podchaser.com.
Podchaser media contact: Dave Keine, dave@podchaser.com
Source: Critical Mention