CEOs are Using Press Release Distribution Data to Improve Targeting and Reach

Newswire, an industry leader in press release distribution services, continues to empower business leaders to be more aware of their data to better understand the reach and effectiveness of their campaigns. 
And, as the importance of data collection and analysis intensifies, CEOs of companies of all sizes and industries can use the information and insights they’ve gleaned from their efforts to chart their next course of action. 
“Press releases are an efficient marketing vehicle that help companies get their name out in the market, build brand awareness, and much more,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “But press releases can only do so much on their own. CEOs and their marketing teams need to pay attention to data that’s extracted from their campaigns to fine-tune their approach, achieve better results, and ultimately improve their bottom lines.”
Clients that partner with Newswire receive detailed and digestible reports with each press release that highlight key insights into the engagement, geography, and reach of their campaign. This data acts as a springboard companies need to test alternative messaging, calls-to-action, and more. 
Through Newswire’s expertise, robust SaaS platform, and reporting capabilities, clients are able to connect with local, state, and national audiences and have even earned valuable media mentions in popular publications such as Cheddar, Bloomberg, TechCrunch, Forbes, The Wall Street Journal, and more.
Visit today and learn more about how Newswire’s integrated solutions are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
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Contact Information:
Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Source: Newswire