Bidease Welcomes Google Veteran Genrikh Lukianchuk as General Manager, Europe

Bidease, a leading mobile AdTech company, has announced that Genrikh Lukianchuk is joining it as General Manager, Europe.
Before joining Bidease, Genrikh held various leadership positions, including the Head of Sales Acquisitions for CEE & MENA at Google, and acted as a financial & operational independent advisor to multiple start-ups, including Mission Space. 
He will be responsible for business development and growth in the European region.
“I feel excited to join Bidease on our mutual journey to bring fully transparent, value-driven advertising to the European market. The most enjoyable moments for me were always seeing marketers achieve and exceed their results, and I’m happy to bring my knowledge and experience in Sales, Project Management and Finance to the team that shares the same values and vision. Looking forward to opening our new EMEA chapter together and bringing cutting-edge programmatic advertising technology to the region,” said Lukianchuk.
Bidease is expanding its business operations in Europe. It’s the second top-management appointment for the company within a couple of months. Earlier in November, Bidease hired Artur Lukasevic as Sales Director to lead partnerships in the region.
Founded in the USA in 2016 and named one of the Americas’ fastest-growing companies by Financial Times in 2022, partnering with the likes of Grubhub, Tidal and Stash to drive customer acquisition, new subscribers and incremental ROAS, Bidease has become one of the leading AdTech companies in the market.
About Bidease
Bidease is a fully transparent demand-side platform for mobile marketers. Its risk-free programmatic performance solutions help the world’s biggest brands achieve their performance advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first-party data, they optimize campaigns across all major mobile formats for desired post-install behaviours at no risk to their client’s bottom line. 
The company is on a mission to bring fully transparent, value-driven advertising to the mobile world.
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Source: Bidease