Kyra Media released the findings today from its first “Gen Z State of Beauty Report” that explores that particular demographic’s attitudes toward the beauty industry, its brands and products. With Gen Z as a generation reimagining and challenging beauty norms and 2020 a game-changing year for everyone, Kyra Media dove deep into the beauty category to better understand what beauty means to Gen Z.
The key takeaways from the “Gen Z State of Beauty Report” are:
The “Gen Z State of Beauty Report” was conducted in May and June 2021 across the U.S. and the U.K. via Instagram with 3,500 participants aged 13-25. Kyra’s expertise in the beauty category includes the creation of Charlotte Tilbury’s first TikTok campaign with Abby Roberts, the first TikTok-native fashion and beauty pub Rag Report and Lancome Skincare’s first TikTok campaign. Kyra has also been a long-term partner of Maybelline UK.
“Gen Z is literally changing the face of the beauty industry to be more transparent, socially responsible and inclusive. All of these forces will impact the way products are made and marketed — it’s a very exciting time for the industry,” said Marina Mansour, Kyra Media’s Global Head of Beauty Partnerships.
View Marina Mansour Bio and Headshot.
Kyra Media is on a mission to harness the power of Gen Z to create engaging digital content that resonates with the youth. We represent world-class social talent, produce award-winning branded content with the biggest consumer brands and operate digital media properties on platforms that matter to Gen Z. Kyra Media engages Gen Z better than any traditional publisher, with an audience of 133 million social media followers racking up 762 million monthly video views in 190 countries around the globe. Learn more at Kyra.com.
Source: Kyra Media