Andrew Tam Joins BlockFi as Senior Vice President of Marketing

BlockFi, a financial services company dedicated to building a bridge between cryptocurrencies and traditional financial and wealth management products, today announced that Andrew Tam has joined the company as Senior Vice President of Marketing. In his role as a member of the company’s senior leadership team, Mr. Tam will be responsible for BlockFi’s marketing strategy, including demand generation, growth initiatives, brand management and marketing communications.
Mr. Tam joins BlockFi from Credit Karma, where he recently served as Head of Marketing for Personal Loans. There, he oversaw the company’s paid and owned channel marketing, product marketing, creative and brand strategies. He also served as a Senior Director of both Product and Performance Marketing at Credit Karma during his tenure. Previously, Mr. Tam held the role of Vice President of Growth & Data Science at Apartment List, where he led a team focused on increasing the company’s demand-side value proposition across data science, product, and content initiatives. Mr. Tam also spent a number of his earlier years in the financial industry, working in private equity and investment banking.
“We’re thrilled to have Andrew join BlockFi during an exciting time of growth for our company and the broader digital asset sector,” said Zac Prince, CEO of BlockFi. “His proven ability to build respected, fast-growing financial brands makes him a natural addition to our leadership team. Andrew’s experience in expanding market presence for growth-stage companies to multi-billion dollar exits is a natural fit for our goal to establish crypto as an indispensable asset class for investors and financial consumers.”
“Digital assets are quickly cementing their place as the future of consumer and institutional finance. I’m excited to marry my early career in institutional finance with the tools of technology-powered marketing at BlockFi. In particular, I am thrilled to partner with a leadership team that is delivering innovative solutions and empowering global investors to participate in the cryptocurrency ecosystem,” said Mr. Tam. 
Mr. Tam is based in San Francisco and holds a BS in Finance and Management from the University of Pennsylvania and an MBA from Stanford University. 
Media Contact for BlockFi:
Ryan Dicovitsky/Ellie Johnson
Dukas Linden Public Relations
BlockFi@@DLPR.com
About BlockFi
BlockFi is a new breed of financial services company. Founded in 2017 by Zac Prince and Flori Marquez, BlockFi is building a bridge between cryptocurrencies and traditional financial and wealth management products to advance the overall digital asset ecosystem for individual and institutional investors. BlockFi’s platform manages more than $3 billion in assets and has generated tens of millions in interest for clients. The company, headquartered in New Jersey with offices around the globe, continues to expand its presence in the United States and internationally.
Source: BlockFi