Alena Jule Joins Sentient Decision Science

Sentient Decision Science (, a leading provider of behavioral insight and advanced market research methods, today announced that Alena Jule has joined the organization as administrative assistant.

Jule brings a solid mix of administrative procedures, office management and event production experience to Sentient. For several years, Jule was the CEO of her own business, Jule Productions, and also worked for Arch Endeavors and 6one7 Productions. She has extensive volunteer experience as well, ranging from Portsmouth Community Radio to the Special Olympics. Jule graduated with honors from Portsmouth High School and attended the University of New Hampshire and Boston University to pursue studies in psychology.

About Sentient Decision Science
Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit Follow Sentient Decision Science on Twitter: or visit its blog:

Press Contact:
Margaret Bonilla
Bonilla Communications